Identity system
Brand guide
01
Logo
The official HALO logo is used exactly as supplied. Never redraw, stretch, recolor outside Paper or Ink, add effects, or separate the halo from the letters.
02
Icon
The halo and its three sparks always travel together. Use the icon for tags, embroidery, social avatars and anywhere the full logo won't fit.
03
Color
Paper#F5F3EE
Bone#E8E4DD
Graphite#2D2D2D
Ink#0D0D0D
04
Typography
Display — Archivo Black
Aa Bb 01
Headlines, campaigns, tags
Body — Hind
Aa Bb 01
Product copy, captions and everything people read closely.